As we turn the page to a new decade, we have been reflecting on how withinUs has grown as a company, as a brand, and as a team.
The first production was in the fall of 2013, which was for one product, TruMarine™ Collagen; fast forward to 2019, withinUs conducts multi-product production runs.
To say that we are proud would be a huge understatement. From the products we have developed, the knowledge and experience we have gained, and the accomplishments that we have achieved, we are beyond grateful.
withinUs packaging throughout the years
After introducing our signature, premium withinUs TruMarine™ Collagen in granular powder form, customers were very impressed and began expressing interest in a more convenient on-the-go packaging for traveling, taking to work, or to the gym. In the Fall of 2015, we introduced the withinUs TruMarine™ Collagen Stick Packs.
Photo Credit: Jillian Harris
withinUs was the FIRST company in North America to introduce a premium-select grade, wild-caught, sustainably-sourced marine collagen to the market. We continue to be the only company in North America that offers this premium-select grade and superior source of high-quality collagen peptides. In November of 2019, we were the FIRST company to introduce earth-friendly, 100% compostable packaging for TruMarine™ Collagen.
Photo Credit: Brit Gill
withinUs carefully and mindfully sources each ingredient and exceeds expectations for quality, purity, and clinically-proven benefits. Our dedicated procurement team and in-house Registered Holistic Nutritionist extensively research, test, and formulate products that are like no other in the market. We ensure that all of our products are certified organic, Non-GMO, and sustainably-sourced. withinUs does not offer lower quality, inexpensive collagen sourced from land animals (cow, pig, chicken) or fish skin.
Photo Credit: Brit Gill
The withinUs Team
The withinUs Team is led by the Founder, and CEO, Tami Nasu along with 13 motivated, passionate, knowledgeable, ambitious team members consisting of 12 women and our part-time team member, but full-time business student, Zach (and we can’t forget the office top dogs, Tag & Chase).
withinUs began as a one-woman show in 2013 and now our team has grown and continues to grow. We have become a solid team who are excited and grateful to be a part of this journey.
The outpouring of genuine support, ORGANIC mentions, word-of-mouth referrals, and compliments for our products and customer service are some of the best parts of our job.
In the Press
ELLE Canada featured TruMarine™ Collagen as one of the products their team cannot live without and have received big love from other celebrities such as Jillian Harris, Kaitlyn Bristowe, Ryan Seacrest, Kelly Ripa and Steve Nash.
In 2018 withinUs was recognized on the STARTUP 50 list as one of Canada's Top Growth Companies. This is an award we were not expecting, but are extremely proud of.
In 2019 we were honored to receive two awards:
- The Globe and Mail - 2019 Canada's Top Growing Companies
- Growth 500 - Canada's Fastest Growing Companies
withinUs to Give
With the growing brand recognition across North America, we are proud to have the opportunity to support charitable organizations within our community including:
In 2014, Tami, our CEO and founder began approaching retailers who she felt would be the right fit for a product that was mostly unknown (at the time). She looked for retailers that had a friendly, knowledgeable, customer-focused staff and approached owners and store managers. Tami knew it was only a matter of time before the North American market would be introduced to more and more collagen products, but at that time, it was still a very new concept within Canada and the US.
She chose to offer ONE collagen - the absolute highest grade of collagen peptide available and did a lot of research on the studies and benefits of collagen sourced from wild-caught, sustainably-sourced fish. She anticipated more companies would bring in collagen but likely would choose a lower-grade, less expensive source (land animals or fish skin/farmed fish) and Tami wanted to ensure the collagen she provided customers was, “simply the best.”
withinUs is INCREDIBLY grateful to the retailers that took a chance on a new and innovative wellness product in 2014.
withinUs products can now be found in various retailers across Canada and the USA.
To find a retailer near you CLICK HERE.
We sincerely appreciate the feedback, support, and love over the years, and are excited for you to see what we have in store for 2020.
Wishing you a very healthy New Year.