International Women's Day - 2020

International Women’s Day is a day to celebrate women and all of their achievements. On March 8th, 2020, the organizers of International Women’s Day have enacted a special call for action to accelerate women’s equality. 

We want to celebrate some of the women who inspire us. From business owners to community leaders, these women have created their own path, and we are excited to share their stories with you.

A fun fact about withinUs, withinUs is proudly women operated and owned. The withinUs Team is led by Founder and CEO, Tami Nasu along with 14 motivated, passionate, knowledgeable, ambitious team members consisting of 13 women and our part-time team member (and full-time business student), Zach (and we can’t forget the office top dogs, Tag & Chase).


JULIA MATHERS - The Market Bags

About Julia

Julia is the founder of The Market Bags. She started her company with a small-ish goal in mind - to offer an alternative to single-use plastic produce bags, you know, those flimsy ones in the produce section at the grocery store that you use for a whole 5 minutes and then throw out when you're done with them. In just shy of 2 years, The Market Bags has replaced somewhere around 25,000 plastic bags with a fabric alternative.

Julia was born and raised in beautiful Kelowna, BC and calls the city home today with her incredibly supportive fiance, their baby girl Brooks and their two dogs. When she is not packing orders, answering emails or cutting fabric, you can find Julia running the backcountry roads by her house, checking out the local farmer's market, camping, or enjoying one of many incredible lakes within a short distance to her.

How did The Market Bags start?

The Market Bags all started on a whim. It was a conversation between a friend and I at the farmers market one spring morning. She had a set of reusable bags that were made of a polyester mesh and we were discussing how they could be more eco-friendly. That afternoon I went home and started playing around with the scraps in my fabric bin at home and the first set of The Market Bags were made. I gifted them to this friend and she still has them to this day.

What motivates you?

I'm currently motivated by my 3-month-old babe - Brooks. I want her to have a beautiful planet to love and explore, just as I had growing up. We were always outside playing and riding our bikes as kids. After these past few years of devastating wildfires all across the world, and having to limit the time we're able to spend outside it's hard to deny that our actions have an impact on the climate. 

If you could give one piece of advice to your 20-year-old self, what would it be?

If I could give my 20-year-old self a piece of advice, it would be: Dream big - I think it's important to have big goals and ambitions, something to work toward. I settled into a career (Early Childhood Education) that I thoroughly enjoyed but knew that I didn't want to do forever. Once you've become complacent and comfortable with your day to day routine, you forget to dream big. I was lucky enough to have the opportunity to start something new and I couldn't be happier trying to find solutions to some of the biggest problems we have created.

You can find our reusable bags at

Instagram: @themarketbags

Facebook: @themarketbags

JEN MURTAGH - Executive Consultant + Strategic Leader 

About Jen:

Jen is an executive consultant and strategic leader with 18+ years of industry experience in high-growth environments, both corporate and non-profit. Some of her past roles have included Chief Strategy Officer at BC Women's Health Foundation, CEO at Minerva BC and Executive Director of CKNW Kids Fund. As an award-winning business leader, Jen has been honoured with Business in Vancouver’s Forty Under 40 Award and the Greater Vancouver Board of Trade Women of Promise award.

How did you get your start on your career path?

I am a big believer in reinvention. Often what served us a few years ago may not serve us in the same way today. I have made a few career changes in the last 18 years which included working 10 years in Sports Marketing and another 8 years in the non-profit sector. Within the last year, I have made a shift to redesign my life in order to access more joy in my life and reprioritize my family and myself. I work as an executive consultant in the non-profit sector providing strategy, capacity building and fundraising plans for different charities.

What motivates you?

Positively impacting communities and raising funds and awareness for organizations transforming people's lives. I call myself a people philanthropist because I really invest and care deeply for people. I am motivated to help others see what I see in them. I love connecting people for the greater good. Also, working in my strengths and constantly checking in with myself to ensure my work is aligned with my values definitely motivates me. The opportunity to grow and always be reaching for the highest and truest version of myself is something I am constantly striving for. What can I say, I am easily motivated!! 

If you could give one piece of advice to your 20-year-old self, what would it be?

Do not measure your worth by your accomplishments. You are worthy and deserving of happiness and love because you are here, and that is not something you have to earn.  

AMY BEEMAN - Morning Radio Show Producer and Host 

About Amy: 

Amy Beeman is a Morning Radio Show Producer and Host who normally sets her alarm for 3:45 every weekday morning, but these days she’s on parental leave spending her days in kindergarten with her six-year-old son Stanley, who recently moved to Canada from Haiti. She also has nine-year-old twins, Lucy and Sam. Between marriage, children and work, she still somehow finds time to run a couple of half marathons every year. She loves exploring Vancouver with her family and writing about her experiences on her blog, According to Amy ( 

How did you start in Journalism?

I’m pretty good at making things happen once I make a decision. When I was at BCIT (Broadcast Journalism), I decided I wanted to do my final internship at Dateline NBC in New York City and I made cold calls and reached out to people until I found a way to make it happen. When I decided I wanted to live in England after I was done school, I found a family in London who needed a nanny. When I decided to quit my radio job in Prince George and move to Vancouver without any job prospects, I knew I would eventually find something because.... well, because I refused to believe it wouldn’t happen. 

That doesn’t mean the decisions come easy; some decisions take an agonizingly long time to reach. But once the decision is made, I’m going for it. 

What motivates you?

My friends motivate me. I am surrounded by the most incredibly wonderful amazing women; women who want me to be the best version of myself. Women who lift me up when I need help getting back on my feet. Women who will lay on the ground with me to listen to my problems if I’m not ready to get up yet. Women who, when they don’t have the answers, will help me search for them. Women who love my kids like their own. Women who don’t judge me, and if they do they keep their opinion to themselves until I’m ready to hear them. Women who send me texts out of the blue just to say “you’ve got this.” 

I don’t know what I did to deserve them but I know I want to make them proud. 

If you could give one piece of advice to your 20-year-old self, what would it be?

There are many ways to get to the same destination. Trust that things will work out. And sometimes the best things happen when you end up off course.  So relax and enjoy the ride!

Instagram and Twitter: @amybeeman

KAREN JOHNSON - K’pure Naturals

About Karen:

Karen is the owner and creator of K'pure Naturals, a wellness brand that started by accident in 2016 out of a need for natural products in Karen's own home.  Karen has been a self-proclaimed entrepreneur since childhood and has worked many jobs and businesses, from a hairdresser to vet assistant to insurance sales to knitting baby hats and many in between before finding a passion in health and wellness. Karen has four kids and loves to travel the West Coast with them every chance she gets! 

How did K’pure start?

I owned a women's only fitness studio and after a few years, I made a few natural products to promote the studio.  The ladies at the studio also knew I had been making my own deodorant and they became the test subjects for our now best-selling deodorant. 

What motivates you?

I love the challenges that come with owning a business.  I really enjoy writing down big goals and doing what it takes to crush the goals.  And of course, my kids are what motivates me to be a good example and to show them what doors can open with hard work and integrity.  

If you could give one piece of advice to your 20-year-old self, what would it be?

I'd tell 20 year old me to stop chasing people. That the energy you put into the universe will attract the right people into your life. 

K'pure Naturals-

KRISTIN ZERBIN - Hoochy Booch Kombucha

About Kristin

Kristin has always been a very curious and creative person. Her relationship with her body, being a tumultuous one, has allowed her to bring her curious side into learning how to love yourself and your body. Never would she have thought that her "job" would be what also helps her to heal these wounds and share a message. Bringing a product to fruition, something that she has created with her own mind and two hands, that also helps her body, and has been the perfect blessing.

How did Hoochy Booch Kombucha start?

I started HBK unconventionally, or perhaps more accurately, by accident. I was feeling SO good drinking my 'booch that friends wanted in on it too. Soon they were buying gallons from me and sharing.. the "word of mouth" growth that we have always experienced comes from people actually feeling better when they drink our booch. That has always been the driving factor behind everything that we do, highest quality, integrity and feeling good!

What motivates you?

My desire for a better world drives me. I believe we can only be as good as our best, so I feel motivated to self reflect, grow and give back in any way that I can. 

Also, I am constantly inspired by watching other women doing, or supporting, or representing, or standing up, for what they love. I find there is no force quite as profound or as beautiful as a womxn in her truth. 

If you could give one piece of advice to your 20-year-old self, what would it be?

To trust myself. To trust that inner voice directing me towards my highest good. To trust in love and to be hopeful because good things are coming.

Instagram: @hoochybooch


  • Chelsea

    My grandma is the biggest inspiration to me. She’s had so many setbacks and just continues to conquer them all. I know I can do anything with that comes my way with the knowledge of her strength behind me. She is the light of my life 💜

  • karyn koehler

    My mother is an inspiration to me. She raised me on her on without financial help. She managed to keep me involved in sports and activities. She opened her own business and 20 years later it is still thriving. She is my true inspiration!

  • Allyson Novak

    These women are so inspirational and have done amazing things. I hope I impact other women like they have to us.

  • Constance Baird

    I’m going to say a thing that feels uncomfortable.

    I’m coming out of a dark period and have been working through some debilitating childhood trauma while handling a severe autoimmune disease and mothering a lovely three year old daughter. And today, right now, maybe for the first time, I can say I’m inspiring myself. I’m so very proud of how hard I’ve fought to stop this cycle and become the best woman I can be to set an example for my daughter. My eyes are filled with tears typing this because this feels so uncomfortable to say and also such a relief because I’m hoping the darkness is receding. I hope I can shine for her. And for me too.

  • Roxy

    Jeannie is an amazing mentor and friend. She might not know it, but she is someone who motivates me, I really look up to and I aspire to be like when I get to that stage in my business and life.

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