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INTRODUCING WITHINUS TRUORGANIC™ MATCHA ~ withinUs Team

January 12, 2017

INTRODUCING WITHINUS TRUORGANIC™ MATCHA ~ withinUs Team

Matcha Love

Our entire team enjoys drinking matcha, but in our experience, it is very difficult to find high quality, organic matcha from Japan. True matcha is of Japanese origin. The North American market has such a range of matcha varying in grade and quality, we also notice a growing number of imitation, or "fake" matcha. This got us curious and we started asking more questions about matcha - where mainstream brands come from, the benefits and the best sources - and this sparked an idea. We could source a premium, organic matcha not only for ourselves, but for our customers.

We quickly learned this was easier said than done, as finding an organic, premium matcha is no simple task. To start our matcha journey, the withinUs Team went directly to the experts.  A colleague from Japan put us in touch with of the oldest and most renowned matcha producers in Japan. We had numerous conversations with them as well as reputable tea farmers from the Kyoto and Kagoshima regions, where matcha originated over 800 years ago. After nearly a year of research and extensive discussions with our new friends in Japan, we have a strong and trusting relationship with those tea farmers and producers. The tea experts blended a first harvest, premium matcha, just for withinUs. We conducted a blind taste test with other popular brands of matcha, and our whole team agreed that we had never tasted such a smooth, delicious cup of matcha. There was absolutely no question, we found the perfect matcha.

We are proud and excited to formally introduce to you - withinUs TruOrganic™ Matcha

NOT ALL MATCHA IS CREATED EQUAL 

1. SOURCED AND GROWN IN JAPAN

Matcha originated in Japan over 800 years ago, and since then, Japanese tea farmers have perfected the art of matcha. Farmers in China have tried to replicate the optimal growing conditions for tencha, but as a result of geography, pollution and lack of traditional experience, the tencha leaves (required for matcha) will never be competition for Japanese-grown matcha. Green tea powders are frequently labelled and disguised as matcha. These ground green tea leaves are lower quality, appearing sandy green in colour, and have a bitter, gritty taste. 

Authentic matcha requires the special geography, latitude, climate, weather patterns, and soil of the Japanese islands. These conditions are not easily reproduced. Make sure you find out the source and that the matcha is the product of Japan, if it is not listed, chances are, it is from China.

2. EXCLUSIVE BLEND OF GRADE A+ AND A ~ BLENDED AND CRAFTED SPECIFICALLY FOR WITHINUS 

Matcha grades range from A+ to D. It is common to see ‘ceremonial grade’ used on matcha packaging - this is not a recognized grade, and is not an indication of quality. In fact, the term 'ceremonial grade' has been created by the Western world to make matcha sound more authentic. Culinary matcha (lower quality) is used in baking and even lower quality is used in face masks and other products.

TruOrganic™ Matcha is a premium, exclusive master blend, combining the two highest grades of matcha from Japan, A+ and A. Finding a matcha outside of Japan with a blend of these two grades is extremely difficult. In our experience, some matcha brands do not disclose what grade their matcha is and use 'ceremonial grade' to mask the low quality matcha they are providing.

3. CERTIFIED ORGANIC (JAS / JONA)

Matcha is bursting with health benefits, but if it is not certified organic there is risk of metals, chemicals and nitrogen leaching into the product from the soil, which can be very unhealthy and possibly harmful to the body.

TruOrganic™ Matcha is certified organic and holds JAS / JONA certificates from Japan, Canada Organic and USDA. Japan is one of the strictest organic certifying bodies in the world, so acquiring these organic certificates is more difficult than USDA or Canada Organic.

4. OUR TENCHA LEAVES ARE PICKED DURING FIRST HARVEST

In Japan, the oldest tea farmers continue to hand pick the green tea at different periods throughout the year. First Harvest or ‘first flush’ is the first time the tencha leaves are picked in the season. This means that only the best leaves are hand selected at this time. These leaves are considered by tea experts to be the absolute finest in quality, freshness and flavour, giving TruOrganic™ Matcha a deliciously smooth and sweet flavour. 

IT'S EASY - PREPARING TRUORGANIC™ MATCHA 

New to matcha? That's OK! It's so easy to prepare the perfect cup.

Traditionally, matcha is made in a bowl, using a bamboo spoon for measuring and whisk for mixing. In our experience, TruOrganic™ Matcha tastes delicious when prepared with these tools, but you can use alternatives such as an electric frother to mix your TruOrganic™ Matcha.

OUR FAVOURITE TRADITIONAL TRUORGANIC™ MATCHA RECIPE 

Step 1: Using the bamboo spoon, pour two scoops (1 tsp) of TruOrganic™ Matcha into a bowl.  

Step 2: Pour approximately 60 ml (2 oz) of hot water into the bowl - the water should be just under a boil. If it is too hot, it will scorch the matcha and leave a slightly bitter flavour.

Step 3: Combine the water and TruOrganic™ Matcha using the bamboo whisk. First, use the middle prongs to rid of matcha clumps. Then, whisk the matcha rapidly in a 'W' or 'M' motion until bubbles start to form and a thin layer of froth appears on top.

Step 4: Add up to 100 additional millilitres (6 ounces) of hot (not boiling) water. The amount of water that you add will depend on the preferred strength.

Step 5: Pour the TruOrganic™ Matcha from the bowl into your favourite mug. 

Step 6: Sip and enjoy 


While traditional matcha is amazing, there are many alternative ways to enjoy this incredible superfood. Check out our favourite TruOrganic™ Matcha Latte recipe here and get ready to whisk it up. 

At withinUs, our goal is to provide premium grade products to our customers. TruMarine™ Collagen is the highest grade marine collagen available in North America, and over time has been vetted by real consumers, with high customer satisfaction. We are proud of our products, and adore them as much as you do, which is why extensive research goes into each of our products before introducing them to our customers.  


with matcha love,

withinUs Team
Xo



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