I learned from the lovely team at WithinUs (ps, this is a LOCAL Vancouver company … and they are the sweetest!!) that there are MANY grades of matcha (just like collagen … if you haven’t checked out their collagen, do so, especially if you suffer from joint pain!! My dad uses it and SWEARS by it!!) and WithinUs gets their matcha from the most renown matcha farms in Kyoto, Japan! Here’s the crazy part … there are ACTUAL EXPERTS in Japan (like sommeliers!!) who grade the matcha … based on the smell, taste, and blend.
Apparently, the matcha making process is a loooong one and there is no room to skip corners … but unfortunately, now that it has become more commercial and mainstream, companies will like to present knock off matchas at a lower cost which then results in a compromise on quality. The cool thing about WithinUs Matcha is that it’s exclusively blended for them and it’s free of all contaminants and metals … such as lead as they go right down to the SOIL to ensure the soil itself is not contaminated.
One of the many reasons why I was so intrigued to give this matcha stuff a try is the fact that WithinUs TruOrganic Matcha helps to improve concentration and cognition … (ummm I need this in my life … LOL!) and it has many of the same benefits as coffee without some of the negative effects … aka the JITTERS. Plus it’s FILLED with vitamins and antioxidants.