TruOrganic™ Matcha

TruOrganic™ Matcha

An exclusive, first harvest, premium-select, certified organic matcha blend. Rich in antioxidants, nutritious, delicious and smooth.

30 Servings

4.9 Stars

TruOrganic™ Matcha - Certified Organic & First Harvest

$42.50 CAD

Matcha & Protein Bundle

$105.96 CAD ~~$132.45 CAD~~

Our Matcha

TruOrganic™ Matcha is an artisanal blend of the two highest grades of matcha from Japan. This high-grade, traditional matcha is made from tencha leaves that are harvested by hand, dried, and stone ground into a vibrant, emerald-green powder.

What Makes Good Matcha?

Appearance: The brighter the matcha, the better! withinUs TruOrganic™ Matcha is a bright emerald-green colour – this means it contains high levels of chlorophyll, thanks to specialized growing techniques.
Taste: High quality matcha will have a smooth and slightly sweet taste due to high levels of amino acids and L-Theanine, which flourish when the leaves are shaded from the sun during the final weeks before harvest.
Source: High quality matcha originates in Japan. Japanese tea culture dates back to the 12th century - since then, tea planting and harvesting traditions have been specialized and perfected.
Foam: When whisking high quality matcha, a micro layer of foam should form. With lower quality matcha, large air bubbles will form, or there may be no bubbles or foam at all.

The Process

Tencha leaves have a unique growing process which includes protecting them from light during the last weeks before harvesting. This preserves the smooth, rich flavour of the leaves and encourages maximum formation of antioxidants, amino acids, and chlorophyll.

Frequently Asked Questions

Why is it important to buy matcha sourced from Japan versus China?

Matcha originated in Japan over 800 years ago, and the growing practices have been refined over centuries, specific to the soil, climate, and agricultural traditions of the region. Chinese growers have attempted to replicate these conditions, but geography and the absence of that generational expertise mean the result is simply not comparable.

There is also a quality control concern worth noting. Japan has some of the most rigorous agricultural testing standards in the world. Chinese matcha, including some products marketed as organic, has in some cases been found to contain elevated levels of lead due to soil contamination.

We source exclusively from Uji, Kyoto and hold JAS/JONA, USDA, and Canadian Organic certifications.

It is a deliberate decision about what we are willing to put in our products and what we are not.

Where is withinUs TruOrganic Matcha sourced from?

TruOrganic Matcha is sourced exclusively from Uji, Kyoto, the historic birthplace of Japanese matcha and the region that has defined quality standards for over 800 years.

First harvest, shade-grown tencha leaves, stone-ground into a fine powder.

Certified organic through JAS/JONA, USDA, and Canadian Organic.

Is TruOrganic Matcha sweetened/flavoured?

No. TruOrganic Matcha is 100% pure, certified organic Japanese matcha. Nothing added, nothing removed.

How is TruOrganic Matcha different from brewed green tea?

With green tea you steep the leaves and discard them. With matcha, you consume the whole leaf, which has been shade-grown, dried, and stone-ground into a fine powder.

The leaves used for matcha are called tencha, and the shade-growing process dramatically increases their concentration of chlorophyll, antioxidants, L-theanine, and EGCG compared to standard green tea leaves.

The result is that one cup of matcha delivers the nutritional equivalent of approximately ten cups of brewed green tea. You are not steeping a fraction of what the leaf has to offer. You are getting all of it.

How much caffeine is in withinUs TruOrganic Matcha?

A cup of TruOrganic Matcha contains approximately one-third to one-half the caffeine of a cup of coffee.

L-theanine, a naturally occurring amino acid in matcha, slows the release of caffeine and promotes calm, focused energy. No spike, no crash, no jitters.