withinUs Matcha Misto uses matcha sourced exclusively from Uji, Kyoto, the historic birthplace of Japanese matcha and the region that has set the standard for quality for over 800 years. First harvest, shade-grown, and stone-ground.
Three ingredients: organic matcha, TruMarine® Collagen, and organic coconut milk.
Premium, authentic Japanese matcha is made exclusively from shade-grown tencha leaves that are destemmed, deveined, and stone-ground into a fine powder. Ground green tea leaves are not matcha.
The plant, the process, and the nutritional profile are entirely different. If a product doesn't specify tencha and stone-ground, it is green tea powder, regardless of what it says on the label.
You will also see "ceremonial grade" used widely in the market. It is not a regulated or certified standard. Anyone can use the term. What actually matters is origin, harvest timing, and how it is processed.
That is where withinUs starts and where most others stop.