How It Started

withinUs® began in 2013, sparked by a personal discovery. When founder Tami Nasu saw how a clean, powdered marine collagen from Japan helped ease her mother’s inflammation and supported her recovery after two hip replacement surgeries, it raised a question: Why wasn’t something this effective available in Canada?

At the time, collagen peptides were not widely available here. The few options on the market were made from low-grade sources, filled with additives, and lacked transparency. That question became a mission to bring a better option to Canadians without compromise.

We chose a powdered format that dissolves easily in liquid, avoiding fillers, stabilizers, and the 10 to 20 capsules often required by pills. We sourced a Premium-Select grade marine collagen that met the highest standards of purity, sustainability, and efficacy.

Our first step was applying to Health Canada for one of the first Natural Product Numbers (NPNs) for marine collagen, backed by robust clinical research.

As awareness of collagen grew, we stayed focused on education and highlighting what made ours different, committed to helping people understand the real benefits of high-quality marine collagen long before it became mainstream. Sustainably sourced, pure, and 100% bovine-free, our collagen continues to set a new standard in wellness.

Today, our proprietary source remains exclusive to withinUs®, chosen for its unmatched quality, purity, and efficacy.