ABOUT US
At the heart of every compelling brand story is a spark of personal experience, a moment where necessity meets innovation. This is the essence of withinUs™, a narrative rooted not in the desire to sell but in the genuine quest for a solution.
How It Started
The journey of withinUs™ began in a very personal way. Our founder, Tami, was moved by the dramatic change she witnessed in her mother's health after introducing collagen into her daily regimen. For years, her mother had faced the debilitating effects of arthritis, but with this simple addition, she saw significant improvements in her well-being, especially for her joints. This wasn't about discovering a new product; it was about witnessing firsthand the impact of nourishment from within. Driven by this experience, Tami brought withinUs™ TruMarine® Collagen to North America in 2013, starting small with production runs for friends and family. The company's growth was natural, fueled by word of mouth and the genuine results experienced by those who used the product.
How It Started
The journey of withinUs™ began in a very personal way. Our founder, Tami, was moved by the dramatic change she witnessed in her mother's health after introducing collagen into her daily regimen. For years, her mother had faced the debilitating effects of arthritis, but with this simple addition, she saw significant improvements in her well-being, especially for her joints. This wasn't about discovering a new product; it was about witnessing firsthand the impact of nourishment from within. Driven by this experience, Tami brought withinUs™ TruMarine® Collagen to North America in 2013, starting small with production runs for friends and family. The company's growth was natural, fueled by word of mouth and the genuine results experienced by those who used the product.
The Story Behind Our Name
The name withinUs™ reflects the ethos at the heart of the company. For Tami, starting a new business was an opportunity to do things differently. It was about building something with purpose, something that transcended the pursuit of profit to touch on the core aspects of quality, integrity, and sustainability. The name is a reminder that the potential for improvement, for being better, lies within each of us. It's a call to look inward for health, wellness, and beauty, reinforcing the belief that what we put into our bodies should be of the highest purity and quality. Embracing the idea that “It’s within us to be better.”
From the start, withinUs™ was committed to not just talking about quality but embodying it. This meant choosing the path less travelled: sourcing the highest grade of marine collagen despite the challenges and costs. It was a choice that reflected a broader vision—one that recognized the importance of sustainability and the impact of our choices on the environment. This was about more than just creating a product; it was about setting a standard in an industry and contributing to a healthier planet.
The decision to focus on marine collagen, especially in a market that was then unfamiliar with the concept of ingestible collagen, was bold. Tami and her team understood that they were not just selling a product; they were educating a market and setting a precedent for quality and environmental responsibility. The popularity of collagen would inevitably rise, and with it, the temptation for others to opt for cheaper, lower-quality alternatives. withinUs™ stood firm in its commitment, choosing to lead by example.
The name withinUs™ carries with it a deeper message, one that underscores the importance of the individual—highlighted by the capitalized and underlined "U" in the logo. It's a nod to the company's focus on “You” the customer, the community, and the collective well-being of society “Us”. This perspective is further enriched by the company's commitment to giving back (i.e. withinUs™ to give), a principle that has been part of withinUs™ from day one.
Drawing inspiration from Ralph Waldo Emerson’s words, "What lies behind us and what lies before us are tiny matters compared to what lies within us," the withinUs™ story is grounded in the belief that true strength, beauty, and wellness come from within. It's not just about the products we offer but about the values we embody and the community we build.
Our Journey To Success
Since its inception in 2013, withinUs™ has evolved from an emerging startup to a notable presence in Canada's health and wellness landscape. Our growth journey was spotlighted when Canadian Business and Maclean’s magazine recognized us on the 2018 Startup 50 ranking as one of Canada’s fastest-growing new companies. It placed us 65th on their Growth 500 list in 2019. Moreover, we've been honoured to be among the select group featured in the Globe and Mail’s ranking of Canada’s Top Growing Companies for five consecutive years. This series of accolades underscores our significant impact and expansion within the industry.
With our products now accessible in over 2000 stores across Canada, along with an ever-expanding online community, withinUs™ has become more available to those who share our dedication to wellness and environmental sustainability. This broadening reach is more than just growth; it reflects our ambition to make premium, sustainable wellness solutions a standard option for consumers everywhere.
The support from numerous celebrities and public figures, such as Michelle Obama, Kate Hudson, Debra Messing, and Jillian Harris, isn’t just flattering; it underscores the trust and preference people have for our brand.
Reflecting on our first decade, highlighted by our ranking as Canada’s fastest-growing health and wellness company, we're filled with gratitude and anticipation for the future. Our past successes pave the way for a future in which we continue to innovate, expand our reach, and lead in the wellness domain.
Where We Are Headed
The journey thus far has been nothing short of inspiring, but we believe the best is yet to come. We have ambitious plans ahead, including introducing new products, exploring new markets, and steadfastly committing to quality and sustainability. Stay tuned—the next chapter in withinUs' story is poised to be even more remarkable.
Join us as we strive to GROW, INNOVATE, and ENHANCE wellness in every life we touch.