The Heart of withinUs
At the heart of withinUs is omotenashi, the Japanese philosophy of wholehearted care. It means genuinely putting the customer first and giving back without expectation of return.
withinUs is a 100% Canadian, women-owned and founded natural health brand, B Corp certified. Founded with purpose, built with integrity, and committed to a standard of care that goes beyond the label.
In 2013, when marine collagen peptides were largely unknown in North America, withinUs introduced TruMarine Collagen and proved what a clean, clinically-supported supplement could be. Growth came quickly and organically, and it has never stopped.
That growth carries responsibility. To never cut corners. To never bring a product to market that is not genuinely superior. At withinUs, that is not a policy. It is a standard.
Because of her Mom
Tami's mother was living with arthritis. After adding collagen to her daily routine, the improvement was remarkable. Tami took notice.
In 2013, when marine collagen peptides were largely unknown in North America, she introduced TruMarine Collagen, starting with small batches for friends and family. Customers found it, trusted it, and told others.
Growth came quickly and has never stopped.
Your Daily Ritual
Click on any product to watch a short guide on how to get the most from your withinUs products.
TruMarine® Collagen
ReHydrate
Magnesium
Cacao Misto
Matcha Misto
TruOrganic Matcha
Beyond The Scoop
From mocktails to smoothies, every recipe makes your daily withinUs ritual effortless.
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