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Inspired by Japan: A Journey of Care, Connection, and Intention
There’s a quiet power in being fully immersed in a culture that values care above all else. Our recent journey to Japan wasn’t just a visit, it was an experience that stayed with us long after we returned home.
From the moment we arrived, we felt the deep importance of relationships, loyalty, and trust that defines Japanese culture and business. Every interaction was thoughtful and considered. Every detail, no matter how small, was anticipated and taken care of. We weren’t treated like visitors or partners; we were welcomed like family. That sense of respect and intention left a lasting impression on our team.
It was impossible not to see reflections of withinUs in this way of being. These are the same values our brand was built on: integrity, care, and doing things the right way, even when it takes more time. Being in Japan reminded us why those values matter, and inspired us to carry that same level of thoughtfulness back into everything we do at home in Vancouver.
One of the most meaningful moments of the trip was visiting Uji, Japan’s most respected matcha region, where our TruOrganic Matcha has been grown for over ten years. Standing on the farm, surrounded by rows of vibrant green leaves, we were welcomed by the farmer himself. With immense pride and care, he personally walked us through the land, sharing the story behind each step of the process. He patiently answered every question, about the soil, the shade, the harvest, speaking not just as a producer, but as a master of his craft.
Seeing that level of dedication firsthand deepened our appreciation for the matcha we are honoured to share. It reminded us that exceptional quality is never accidental, it is built through relationships, respect, and a deep commitment to the work.
We returned home inspired, grounded, and more connected than ever to our purpose. It’s this spirit of care and intention, rooted in Japan and carried forward here, that continues to shape every withinUs product and experience.
