Lifecycle Marketing Specialist

About withinUs

withinUs® is a Canadian, woman-founded natural health supplement company. We started in our founder's Burnaby basement in 2013, launching with our first product, TruMarine® Collagen, and we've held onto that same attention to detail ever since. We're a Certified B Corporation® and a recognized Great Place to Work®, and our products hold a Health Canada NPN license. Along the way, we've built a circle of women in business who mentor and advise us, many of them withinUs customers themselves, invested in seeing this brand succeed as much as we do.

Today, our products sit on shelves in 2,200+ locations across the country, and our mission hasn't changed since day one: to help women invest in their health with confidence. That mission shows up in a philosophy we call omotenashi, anticipating what someone needs before they ask. It's the standard we hold ourselves to, in the product and in every person we bring onto this team.

About the Role

Email and SMS are two of the most direct relationships we have with our customers, and we treat them that way. This is a high-ownership role: you'll run the full lifecycle program in Klaviyo, from the campaigns that drive a launch week to the automated flows that quietly turn a first-time buyer into someone who's been with us for years.

You won't just be executing a calendar someone else built. You'll be the person who looks at a number and asks whether it's actually true, who brings forward the offer strategy instead of waiting for it, and who partners closely with Brand and Operations to make sure what we send lines up with what we can actually fulfill and what we're actually building toward.

What Success Looks Like (First 6–12 Months)

• Email and SMS operating as a top-performing, clearly attributed revenue channel
• A strong lifecycle foundation in place: welcome, post-purchase, replenishment, win-back, with measurable lift in LTV
• Engagement and deliverability metrics moving in the right direction: opens, clicks, inbox placement, unsubscribes
• A testing roadmap that's actually changing what you send, not just logging what you tried
• SMS built into a real revenue channel, not an afterthought bolted onto email
• A list that's growing in quality, not just size

Strategy & Revenue Performance

• Own email and SMS revenue performance, tracking attribution across Klaviyo and Shopify and reporting on what's actually working
• Bring forward recommendations on cadence, offers, and strategy with a full lifecycle lens: acquisition, retention, and win-back
• Partner with the E-Commerce and Operations teams to align send timing with inventory realities and revenue targets

Campaign Strategy & Execution

• Plan, build, and execute a high-cadence promotional calendar in Klaviyo, end to end: planning, building, QA, deployment
• Contribute to offer strategy: knowing when to promote, what to offer, and how to protect list health while still hitting conversion goals
• Run structured A/B tests on subject lines, content, offers, and send times, and turn what you learn into the next send, not just a report

Automation & Customer Journey Optimization

• Build, audit, and scale lifecycle flows: welcome, browse abandonment, post-purchase, replenishment, win-back
• Map the customer journey end to end and find the friction points nobody else has caught yet

Segmentation & Personalization

• Own segmentation strategy and logic: purchase behaviour, product affinity, lifecycle stage, and engagement level
• Brief segmentation needs ahead of send dates so our segmentation support can build the audience in time; you own the timeline even when someone else builds the list
• Use AI tools to sharpen customer insight and segmentation thinking, spotting patterns a dashboard alone won't surface
• Identify and build list growth opportunities: on-site opt-in, lead capture, cross-channel tactics

Brand, Copy & Customer Psychology

• Own email and SMS copy end to end, written in withinUs's voice, once you know the brand well enough that this becomes second nature rather than a translation exercise
• Think beyond the send: understand inventory realities, buying psychology, and what actually motivates a repeat customer versus a first-time buyer, and let that shape offers, not just copy
• Design assets are supported by our in-house graphic designer; your job is the words, the strategy behind them, and briefing design clearly enough that visuals match intent
• Partner with the team on Health Canada NPN compliance review before any claims-related copy goes out; this isn't a solo sign-off

SMS Marketing

• Own and grow SMS as a real revenue channel, not a smaller version of email
• Define cadence, content approach, and how SMS and email work together rather than compete for attention
• Build a testing framework that improves performance without wearing out the customer's patience

Deliverability, Compliance & Technical Ownership

• Own deliverability health: list hygiene, domain reputation, inbox placement
• Ensure compliance with CASL, CAN-SPAM, GDPR, and TCPA, and work with the team on category-specific regulatory requirements as they come up
• Work confidently within Klaviyo and Shopify, understanding how data actually flows between them

What You Bring

• 3-5+ years of email marketing experience in a DTC e-commerce environment, ideally in health, wellness, or CPG
• You've worked across at least two of Klaviyo, Shopify, and Google Analytics or Polar Analytics, and you know from experience that no single dashboard tells the whole story. You're used to cross-referencing platforms to verify a number before you report it as fact
• Proactive and self-directed, with the organizational skills to run a high-volume calendar without things slipping
• Strong writing skills and a genuine ear for brand voice, you'll be asked for writing samples
• Comfortable operating as both strategist and doer: you can build the flow and also make the case for why it should exist
• Experience running structured A/B testing programs
• Basic HTML/CSS comfort for email template customization
• Recharge or similar subscription platform experience is an asset

Your Growth Path

This role owns one of our most direct revenue channels, and it's built to grow with the person in it. Do this well, and there's a real path to more: a Senior Lifecycle Marketing Manager track, a broader hand in growth strategy, or becoming the person cross-functional teams route through when a customer journey question comes up, not just the person who presses send.

Working Conditions

Full-time, remote-first role. Occasional in-person time may be expected for team planning and collaboration. Some flexibility around campaign launches and peak sale periods should be expected, as send timing doesn't always sit neatly inside a 9-to-5.

What We Offer

We offer a base salary of $65,000 - $75,000 CAD, plus a performance bonus tied to both individual and company targets. The final offer will reflect experience, qualifications, and alignment with the role's scope.

Benefits: 

• Extended health and dental coverage, including mental health support
• $90/month wellness spending account
• 3% RRSP match after 2 years
• Employee Stock Option Program after 2 years of full-time employment
• 3 weeks paid vacation
• Paid birthday and volunteer days
• Up to $5000 annually in professional development support
• Complimentary withinUs products plus Friends & Family discount

Our Commitment to Inclusion & Accommodation

We welcome applicants of all backgrounds, abilities, and identities. Accommodations are available at any stage; just let us know.

Send your resume and cover letter to careers@withinus.com with the subject line "Community & CX Specialist."

Land Acknowledgment 

withinUs® operates on the unceded traditional territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and Sel̓íl̓witulh (Tsleil-Waututh) Nations.