Wholesale Account Manager

About withinUs

withinUs® is a Canadian, woman-founded natural health supplement company. We started in our founder's Burnaby basement in 2013, launching with our first product, TruMarine® Collagen, and we've held onto that same attention to detail ever since. We're a Certified B Corporation® and a recognized Great Place to Work®, and our products hold a Health Canada NPN license. Along the way, we've built a circle of women in business who mentor and advise us, many of them withinUs customers themselves, invested in seeing this brand succeed as much as we do.

Today, our products sit on shelves in 2,200+ locations across the country, and our mission hasn't changed since day one: to help women invest in their health with confidence. That mission shows up in a philosophy we call omotenashi, anticipating what someone needs before they ask. It's the standard we hold ourselves to, in the product and in every person we bring onto this team.

About the Role

For our first decade, our name did the selling. 90% of our retail partners, including Holt Renfrew, Shoppers Drug Mart, Whole Foods, and Costco, came to us before we had any sales team at all. Today, a broker and distributor support parts of our retail business, but the opportunity is that we are now looking for someone who can build the independent wholesale channel.

We're looking for someone who takes that momentum further, into the independent wholesale channel: spas, practitioners, boutique wellness retailers, where our velocity is strongest. Big-box presence builds visibility; the indie channel is where the product truly moves, and where a skilled relationship-builder can shape something lasting. This is a business development role at its core; you'll open new accounts, negotiate terms, and carry each relationship from first conversation through reorder and beyond.

You'll partner closely with our Marketing team on trade materials and product education, and with Operations on order coordination. But the wholesale relationship itself- who you approach, how you close, how the account grows from there- is yours to shape.

The accounts you open and the calls you make show up in next month's revenue, not a report nobody reads. If you want to watch your own judgment turn into real numbers, not just activity, this is built for that.

What Success Looks Like (First 6–12 Months)

• A growing base of indie wholesale accounts, weighted toward velocity and reorder rate, not just account count
• A defined territory strategy and call cycle you've built and can defend with data
• New accounts opened through your own outreach, not warm leads handed to you
• Retail partners who know your name and trust your follow-through
• A clear read on which channels and account types are actually worth your time, and the judgment to say no to the ones that aren't

New Business Development

• Identify and open new independent wholesale accounts: spas, practitioners, wellness studios, boutique retailers
• Build and run your own call cycle and territory plan across the GTA
• Own the full sales cycle: outreach, pitch, negotiation, close, onboarding

Account Management & Growth

• Nurture existing accounts with regular contact, follow-up, and account development, not just maintenance
• Analyze account-level sales performance and identify where to push for more distribution or velocity
• Negotiate renewals, terms, and promotional participation directly with account owners

Sales Strategy & Reporting

• Track and report on your pipeline, account performance, and territory health using our CRM
• Bring data-backed recommendations on where to focus, not just activity reports
• Partner with our distributor and broker relationships where needed, without owning their day-to-day administration; that's not this role

Field & Trade Presence

• Represent withinUs at trade shows, industry events, and in-person account visits
• Deliver product education and sales presentations that actually land with independent retailers
• Travel approximately 30% of the time, including account visits and trade shows

What You Bring

• 3-5+ years of B2B or outside sales experience, ideally in wellness, natural products, or CPG, with a track record you can point to
• Real experience opening new accounts from cold outreach, not just managing relationships someone else started
• Comfortable owning the full sales cycle independently; this isn't a role where someone hands you warm leads
• Strong negotiation and territory-planning skills
• CRM proficiency (Salesforce preferred) and comfort with sales reporting and analysis
• Valid driver's license and access to a vehicle
• Additional language skills such as French, Cantonese, Mandarin, or Korean are considered an asset
• A genuine interest in wellness and nutrition; formal certification isn't required, but you should be someone who can speak credibly and confidently about why our products matter to the people you're selling to

Your Growth Path

This role gives you real ownership from day one. Build a strong Eastern Canada territory, and there's a genuine path to more: leading a small wholesale team as the territory grows, or taking on a broader regional mandate as we scale into new markets.

Our Culture

The same care we bring to our customers, we bring to each other. Leadership here is hands-on, not top-down; decisions get made by the people closest to the work, and real respect matters more than politics or ego. People stay because the work means something; it shows in every customer who comes back, and because of who they're doing it alongside: a team you actually learn from and enjoy being around.

Working Conditions

Remote role based in the GTA, with regular field time for account visits and trade shows. Expect a structured check-in cadence, especially in the first 90 days, to support onboarding and alignment while our sales leadership structure is still being built out. Occasional evening or weekend commitments for trade shows and events.

What We Offer

We offer a base salary of $65,000 - $75,000 CAD, plus a performance bonus tied to individual and company targets, bringing on-target earnings to $90,000 - $110,000. The specific commission structure and targets will be defined and shared during the interview process. The final offer will reflect experience, qualifications, and alignment with the role's scope.

Benefits:

• Extended health and dental coverage, including mental health support
• $90/month wellness spending account
• 3% RRSP match after 2 years
• Employee Stock Option Program after 2 years of full-time employment
• 3 weeks paid vacation
• Paid birthday and volunteer days
• Up to $5,000 annually in professional development support
• Complimentary withinUs products plus Friends & Family discount

Our Commitment to Inclusion & Accommodation

We welcome applicants of all backgrounds, abilities, and identities. Accommodations are available at any stage; just let us know.

Please send your resume and cover letter to careers@withinus.com with the subject line "Wholesale Account Manager."

Land Acknowledgment

withinUs® operates on the unceded traditional territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and Sel̓íl̓witulh (Tsleil-Waututh) Nations.