By now, you’ve probably heard the word ‘antioxidants’. 
You’ve probably heard that they are good for you, and can be found in foods such as acai berries, blueberries, and dark chocolate. But WHAT ARE ANTIOXIDANTS, and WHY are they good for you? 

This is a question the withinUs team dove into quickly before we started offering TruOrganic™ Matcha in 2017. Like many, we heard about antioxidants, but wanted to become more informed. After extensive research, we quickly realized that antioxidants deserve all the credit they receive, and we will tell you why.


The Grade A matcha used in withinUs Matcha Misto is certified organic, and imported from one of the oldest matcha farms in Kyoto, Japan, ensuring its traditional growth methods and superior quality - it is free from contaminants including pesticides and lead. One of the main benefits of matcha is that it is packed with vitamins, such as vitamins A, B-complex, C, K and EGCg. EGCg - epigallocatechin gallate- is also commonly labelled as catechins (a type of powerful antioxidant). Matcha contains a high concentration of EGCg, which helps prevent the formation of free radicals in the body. Free radicals cause damage to healthy cells, increasing your risk of illness and infection, so consuming catechins ultimately helps strengthen your immune system preventing this type of damage


withinUs Matcha Misto also includes the addition of TruMarine™ Collagen which has immune boosting properties.  TruMarine™ Collagen provides high concentrations of Lysine which helps build antibodies and has antiviral properties. To learn more about the immune boosting properties of TruMarine™ Collagen CLICK HERE


Antioxidants found in Matcha Misto not only help protect your body from illness and infection, they also help reduce the risk of disease. The damage that free radicals cause to cells is called oxidative stress. Oxidative stress has been linked to heart disease, arthritis, respiratory disease, and other inflammatory conditions. Including antioxidants in your diet has been recognized to help reduce these risks. 

What leads to oxidative stress? 

  • tissue trauma, due to inflammation and injury
  • consumption of certain foods, especially refined and processed foods, trans fats, artificial sweeteners, and certain dyes and additives
  • smoking
  • environmental pollution
  • radiation
  • exposure to chemicals, such as pesticides and drugs
  • Ozone

With the novel Coronavirus at a peak throughout the world and the addition of cold & flu season, there has never been a more important time to give your immune system an extra boost. Try replacing your afternoon cup of coffee with an immune-boosting Matcha Misto today. The best part is, all you need to do is add it to hot water and stir it up! 

If you are looking for a traditional, pure matcha, try withinUs TruOrganic™ Matcha for a smooth and delicious antioxidant boost.  

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