Senior Brand Manager

About withinUs®

withinUs® is a Canadian, female-founded natural health supplement company and a Certified B Corporation®. We are proud to be recognized as a Great Place to Work®.

Since launching our premium TruMarine collagen peptide in 2013, we’ve grown into an omni-channel wellness brand with a strong e-commerce foundation and a national retail presence across 2,200+ locations.

We believe in building products and a brand with integrity. In a category where trust matters, we lead with transparency, education, and standards we don’t compromise on. Our mission is to support women’s health and help people invest in wellness and longevity with confidence.

The Role

We’re looking for a Senior Brand Manager to lead and evolve the withinUs® brand across product, marketing, and storytelling.

This role sits at the intersection of strategy and execution, with accountability for how the brand is defined, expressed, and experienced across every channel. You will shape brand positioning, guide storytelling, and drive consistent brand expression with clarity and emotional resonance across e-commerce, retail, packaging, campaigns, PR, and partnerships.

Working closely with our Senior E-Commerce Marketing Manager, creative, product, and senior leadership team, you’ll translate brand strategy into clear priorities, strong execution, and scalable processes as the business grows.

This is a role for someone with strong brand instincts, excellent taste, and a sharp strategic mind, someone who can build long-term brand equity while still delivering results in-market.

The Impact You’ll Have

The Senior Brand Manager plays a critical role in shaping how withinUs® is understood, experienced, and trusted by customers across every touchpoint.

By defining and strengthening brand positioning and storytelling, you will ensure the brand remains clear, differentiated, and consistent as we scale across channels and expand our product portfolio. You will influence how products come to market, how campaigns connect, and how withinUs® shows up across platforms, strengthening customer loyalty, commercial performance, and long-term brand equity.

Key Responsibilities

Brand Strategy & Stewardship

• Lead and evolve withinUs® brand positioning, architecture, and messaging framework across all channels
• Act as the internal brand steward, ensuring consistency while guiding thoughtful evolution
• Build and refine brand processes and workflows to support alignment, efficiency, and scalability
• Maintain a clear point of view on brand decisions and advocate for quality across every deliverable
  

Campaign & Storytelling Leadership

• Lead brand campaigns from concept through launch in partnership with creative, social, digital marketing, product, and e-commerce teams
• Develop strong strategic briefs rooted in customer insight, brand objectives, and commercial priorities
• Guide storytelling and creative direction to ensure work feels premium, credible, and emotionally resonant
• Support PR, partnerships, and collaborations by ensuring brand alignment and strong narrative consistency
  

Product & Go-to-Market

• Partner with product and innovation teams on product storytelling, naming, claims strategy, and go-to-market narratives
• Ensure clear and compelling communication of product benefits in a way that is accurate, trustworthy, and aligned with brand standards
• Support retail and e-commerce initiatives by ensuring strong brand expression across shelf and site
  

Performance & Insights

• Use customer insights, performance data, and market context to inform brand decision
• Track and report on brand health metrics and campaign performance
• Identify opportunities to strengthen brand equity and customer connection across channels
  

Leadership & Team Development

• Manage and develop the brand and creative team, providing clear direction, feedback, and priorities
• Oversee external partners and agencies as needed, ensuring high-quality output and effective collaboration
• Drive cross-functional alignment and help remove roadblocks to keep priorities moving forward
  

What You’ll Bring

• 5–8 years of experience in brand and marketing, ideally within wellness, beauty, food, or lifestyle CPG
• Proven experience leading brand strategy and integrated campaigns across DTC and retail
• Strong strategic thinking skills with the ability to translate brand direction into clear execution
• Excellent written and verbal communication skills, with a sharp brand voice and storytelling ability
• Highly organized and detail-oriented, comfortable managing multiple workstreams and stakeholders
• Data-informed mindset with strong judgment and a long-term perspective
• Experience partnering closely with product, creative, and commercial teams
• Experience leading small teams and/or managing external partners
• Strong taste, high standards, and a values-led approach to brand building
• Passion for wellness, longevity, and building brands with integrity
  

What We Offer

Compensation

• Base salary range: $95,000–$125,000 CAD
• Annual performance-based bonus tied to company and individual performance
• Potential eligibility for stock options (based on scope and tenure)
• Final offer will reflect experience, qualifications, and alignment with the scope of the role
  

Benefits & Total Rewards

• Extended health and dental coverage
• RRSP matching
• Annual professional development suppor
• Paid birthday and volunteer days
• Wellness support and product discounts
  

Our Culture

withinUs is a team that values alignment, clear communication, and follow-through. We believe shared standards create the foundation for trust, ownership, and autonomy.

We take a thoughtful, long-term approach to brand building and work closely across teams to execute with care and consistency. We take our work seriously, support one another fully, and value doing things the right way.

Our Commitment to Inclusion

withinUs® is committed to building a respectful, inclusive workplace. If this role excites you, but you don’t meet every requirement, we encourage you to apply. We value diverse perspectives and experiences.

Accommodations

withinUs® is committed to providing accommodations throughout the hiring process. If you require accommodation at any stage, please let us know, and we will work with you to support your needs.

Please send your resume and cover letter to careers@withinus.com