Director of Operations & Strategy

Director of Operations & Strategy

Location: Vancouver, B.C. (in-office)
Reports to: CEO
Department: Operations

Lead operations for a fast-growing premium wellness brand.
We’re hiring a senior leader to oversee operations, drive cross-functional execution, and help scale withinUs, a proudly Canadian, female-founded Certified B Corporation® known for premium, evidence-based natural health products and values-driven growth.

You’ll work closely with the senior leadership team to align sourcing, inventory, vendor partnerships, product development, and planning. This role requires someone who leads with clarity, acts decisively, and brings out the best in people and systems.

Why withinUs

withinUs is more than a premium natural health brand; we’re a purpose-driven company committed to doing things right. Since launching the first premium marine collagen in North America in 2013, we’ve grown into a nationally recognized brand, trusted by a loyal customer community and available in over 2,000 retail locations across Canada.

As a Certified B Corporation, we meet the highest standards of social and environmental performance, transparency, and accountability. We're in a strong growth phase and looking for experienced leaders to help shape what’s next.

The Impact You’ll Have

As Director of Operations & Strategy, you’ll lead the systems and processes that power our growth, ensuring the company scales efficiently while staying aligned with our standards and values.

You’ll own the operational backbone of the business, from supply chain and fulfillment to pricing strategy and cross-functional alignment. This is a high-impact role for a leader who thrives on turning strategy into action, building clarity across teams, and driving meaningful results. For the right candidate, this is a clear path to VP-level leadership.

What You’ll Lead

Strategic Operations & Planning

• Own the end-to-end operations strategy, aligning supply chain, inventory, fulfillment, and systems to support scalable growth

• Act as the operational hub across departments, ensuring visibility, clarity, and execution

• Lead demand planning, forecasting, and pricing to support commercial goals

• Drive efficiency through proactive planning, resource allocation, and performance tracking

Operational Execution & Strategic Partnerships

• Oversee day-to-day performance across warehouse, inventory, and fulfillment operations

• Manage the go-to-market (GTM) calendar, aligning product, marketing, and sales timelines

• Build and manage a values-aligned supplier network focused on quality, consistency, and innovation

• Negotiate vendor contracts with a long-term view on cost, performance, and value

Product Development Execution

• Lead cross-functional execution of product launches — from concept to shelf

• Align closely with R&D, marketing, and sales on forecasting and timelines

• Own sourcing, packaging coordination, and compliance processes

Compliance & Continuous Improvement

• Ensure regulatory compliance (including Health Canada NPN certifications)

• Lead reporting across procurement, inventory, and supplier performance

• Identify and implement process improvements to support agility, clarity, and scale

What You’ll Bring

• 5–8 years of progressive leadership in operations, supply chain, or product development, ideally in wellness, CPG, or another regulated category

• Proven experience managing vendors, executing product launches, and leading cross-functional teams

• Understanding of multi-channel operations across retail, eCommerce, and wholesale

• Operational rigour paired with strategic thinking and a bias for action

• You don’t wait for direction, you set it.

• Clear, confident communicator and trusted collaborator with the ability to lead through complexity and change

Nice To Have

• Experience in food, supplements, or regulated CPG

• Familiarity with Health Canada, FDA, EFSA, or TGA requirements

• Hands-on experience with ERP systems, Shopify, or 3PL integrations

• Certifications such as PMP, CPIM, or equivalent

What We Offer

Compensation

• Base salary range: $135,000–$160,000 CAD annually

• The final offer will reflect experience, qualifications, and alignment with the scope of the role

• Equity opportunities may be available based on scope and tenure

Benefits

• Performance-based bonuses tied to individual and company goals

• Extended health and dental benefits

• RRSP matching

• Paid birthday and volunteer days

• Equity opportunities based on role and tenure

Culture & Extras

• Wellness subsidy and fitness perks

• Complimentary withinUs® products + Friends & Family discount

• A stocked office kitchen with healthy snacks, espresso, and matcha

• Team events and ongoing career development support

Work Environment.

This is an in-office role based in Vancouver, B.C. On-site presence is essential, especially in the first 90 days, to support onboarding, collaboration, and leadership alignment. After that, occasional flexibility (such as one remote day per week) may be discussed, depending on business needs and performance.

Our Commitment to Inclusion

withinUs® is committed to building a respectful, inclusive workplace where everyone feels seen and supported. We welcome applicants of all backgrounds, abilities, and identities. If you’re excited about this role but don’t meet every requirement, we encourage you to apply; your perspective matters.