Senior E-Commerce Marketing Manger

Location: Vancouver, B.C.
Reports to: VP Marketing
Department: Marketing

Scale digital revenue for a fast-growing premium wellness brand
We’re hiring a senior leader to oversee digital channels, drive cross-functional execution, and help scale withinUs, a proudly Canadian, female-founded Certified B Corporation® known for premium, evidence-based natural health products and values-driven growth.

You’ll work closely with the VP marketing to own the performance of withinUs’ DTC and Amazon channels - building strategies, optimizing funnels, and ensuring we’re growing profitably. This role requires someone who leads with clarity, acts decisively, and brings out the best in digital, led by AI.

Why withinUs

withinUs is more than a premium natural health brand; we’re a purpose-driven company committed to doing things right. Since launching the first premium marine collagen in North America in 2013, we’ve grown into a nationally recognized brand, trusted by a loyal customer community and available in over 2,000 retail locations across Canada.

As a Certified B Corporation, we meet the highest standards of social and environmental performance, transparency, and accountability. We're in a strong growth phase and looking for experienced leaders to help shape what’s next.

The Impact You’ll Have

This is not a “build a team first” role - we need someone execution-ready who thrives in fast-moving environments and can drive strategy and results. We’re still manual in many areas, which makes this the perfect moment for someone who’s a step ahead - or ready to level up.

You’ll lead campaign execution across paid media, build retention funnels, and partner cross-functionally across content, CX, ops, and product to scale a seamless and high-converting customer experience. You’ll also bring an experimentation mindset - testing fast, implementing what works, and building systems that support our next phase of growth.

What You’ll lead

Digital Revenue Ownership

• Own and optimize the DTC and Amazon P&L

  • Manage paid performance across Meta, Google, Amazon, and emerging channels

  • Forecast, report, and manage against CAC, LTV, and revenue KPIs

• Conversion & Funnel Optimization

• • Drive CRO, A/B testing, and funnel performance across web, product pages, and landing pages

  • Identify and optimize key drop-off points using attribution tools (Triple Whale, Northbeam) 

• Retention & Subscription Growth

• • Scale our Recharge-powered subscription program

  • Build automated lifecycle and upsell flows

  • Reduce churn, increase LTV, and improve retention across touchpoints

• Collaboration & Creative Alignment

• • Work cross-functionally with CX, creative, and ops to align messaging, offer strategy, and performance

  • Develop and test high-converting creative that tells our brand story

AI & Tech Stack Enablement

• Insights & Reporting:

  • Own all performance reporting using GA4, Shopify, and paid media dashboards

  • Provide weekly insights and recommendations to stakeholders

• Leverage or help evaluate tools like:

  • Performance: Triple Whale, Northbeam, Google Performance Max

  • CRO: Intellimize, Dynamic Yield

  • Email/SMS: Klaviyo AI, Postscript

  • Creative: ChatGPT, Jasper, Copy.ai

  • Forecasting: AI-driven modeling tools

What You’ll Bring

• 6+ years of e-commerce growth experience, including direct ownership of Shopify and Amazon

• Strong background in performance marketing with agency and in-platform experience

• Demonstrated success scaling DTC and/or subscription brands

• Deep understanding of CAC, LTV, ROAS, and attribution

• Track record of converting insights into action and revenue

• Self-starter with strong organizational and communication skills

• Comfortable leading without a large team—this is a build-while-doing role

• Bonus: experience with Recharge, Amazon Ads, affiliate/partner growth, or retention platforms

Why Join Us?

• We offer a dynamic and exciting work environment with real impact. This is your opportunity to own the growth engine of a fast-scaling, premium wellness brand.

• Impact-Driven Work – Be part of a purpose-led company shaping the future of health and wellness

• Growth & Ownership – We empower our team to take initiative and drive results

• Innovative Culture – Join a smart, supportive team committed to excellence

• Compensation – Competitive salary + performance bonus + potential equity or profit-share

What We Offer

Compensation

• Base Salary: $120,000–$150,000 CAD annually + bonus structure 

• The final offer will reflect experience, qualifications, and alignment with the scope of the role

• Equity opportunities may be available based on scope and tenure

Benefits

• Performance-based bonuses tied to individual and company goals

• Extended health and dental benefits

• RRSP matching

• Paid birthday and volunteer days

• Equity opportunities based on role and tenure

Culture & Extras

• Wellness subsidy and fitness perks

• Complimentary withinUs® products + Friends & Family discount

• A stocked office kitchen with healthy snacks, espresso, and matcha

• Team events and ongoing career development support

Work Environment

This is a hybrid role based in Vancouver, B.C. On-site presence is essential, especially in the first 90 days, to support onboarding, collaboration, and leadership alignment. 

Our Commitment to Inclusion

withinUs® is committed to building a respectful, inclusive workplace where everyone feels seen and supported. We welcome applicants of all backgrounds, abilities, and identities. If you’re excited about this role but don’t meet every requirement, we encourage you to apply; your perspective matters.