TRUORGANIC™ MATCHA

An exclusive, first harvest, premium-select, certified organic matcha blend.
Rich in antioxidants, nutritious, delicious and smooth.

Matcha is a traditional Japanese tea made from stone ground tencha leaves. Tencha leaves have a very unique growing process which includes protecting them from light during the last weeks of before harvesting. This preserves the smooth, rich flavour of the leaves, and encourages maximum formation of antioxidants, amino acids, and chlorophyll. High-grade, traditional matcha - such as withinUs™ TruOrganic™ Matcha - is made from tencha leaves that are harvested by hand, dried, and stone ground into a vibrant, emerald-green powder. Our matcha is an artisanal blend of the two highest grades of matcha from Japan, and is smooth and delicious.

What Makes Good Matcha?

QUALITY, CRAFT, AND DISCERNING TASTE

Appearance

The brighter the matcha, the better! withinUs™ TruOrganic™ Matcha is a bright emerald green colour – this means it contains high levels of chlorophyll, thanks to specialized growing techniques.

Taste

High quality matcha will have a smooth and slightly sweet taste due to high levels of amino acids and L-Theanine, which flourish when the leaves are shaded from the sun during the final weeks before harvest.

Source

High quality matcha originates in Japan. Japanese tea culture dates back to the 12th century - since then, tea planting and harvesting traditions have been specialized and perfected.

Foam

When whisking high quality matcha, a micro layer of foam should form. With lower quality matcha, large air bubbles will form, or there may be no bubbles or foam at all.