Wholesale Growth & Channel Manager

Location: Toronto, ON. (Remote)
Reports to: Director of Sales
Department: Sales

Lead scalable growth across wholesale and boutique sales channels.
We’re hiring a senior leader to oversee wholesale growth & channel management, drive cross-functional execution, and help scale withinUs, a proudly Canadian, female-founded Certified B Corporation® known for premium, evidence-based natural health products and values-driven growth.

You’ll work closely with the Director of Sales to support innovation launches, own customer portals, and grow relationships with practitioners and boutique wellness partners. This position is ideal for someone who thrives in both structured systems and dynamic field work. The ideal candidate for this role leads with clarity, takes initiative, and finds opportunity at every stage of the customer journey.

Why withinUs

withinUs is more than a premium natural health brand; we’re a purpose-driven company committed to doing things right. Since launching the first premium marine collagen in North America in 2013, we’ve grown into a nationally recognized brand, trusted by a loyal customer community and available in over 2,000 retail locations across Canada.

As a Certified B Corporation, we meet the highest standards of social and environmental performance, transparency, and accountability. We're in a strong growth phase and looking for experienced leaders to help shape what’s next.

The Impact You’ll Have

The Wholesale Growth & Channel Manager will focus on driving growth through influential independent wholesale accounts (e.g., spas, wellness practitioners, fitness studios) while also supporting major customers through innovation launches and product portal management. 

This role includes 50% admin-based responsibilities (data, reporting, portal ownership, remote support) and 50% sales-based activities (partner visits, business development, relationship-building).

What You’ll lead

Wholesale Account Management

• Identify, establish, and nurture partnerships with key stakeholders, including clubs, gyms, spas, clinics, and boutique specialty stores.

• Conduct regular on-site visits to connect with partners, assess their needs, and provide customized solutions to drive growth.

• Collaborate with internal sales and marketing teams to align strategies and meet shared sales objectives.

• Utilize CRM software to manage relationships, track sales activities, and ensure consistent follow-up to build and maintain strong partnerships.

• Deliver outstanding customer service and support to foster long-term, successful collaborations.

• Track and analyze sales and marketing performance, providing actionable insights and recommendations for improvement.

Retail & Channel Operations

• Lead administrative and operational tasks for retail and channel platforms, including GS1 and customer-specific portals.

• Manage product listings, UPC submissions, data accuracy, content uploads, and required documentation for innovation launches.

• Support on commercialization planning, working cross-functionally alongside teams and supporting our go-to-market strategy.

• Ensure timely coordination and tracking of new listings, updates, and cross-functional needs from retail partners.

• Work cross-functionally with Marketing to ensure the production of sales and trade marketing materials for key partners

• Oversee the onboarding, launch, and optimization of emerging sales platforms, with an eye on scaling volume and visibility.

• Provide onboarding support for new accounts joining via digital platforms or in response to field activations.

Field Sales & Relationship Development

• Identify and engage high-potential partners in the wellness and fitness space (gyms, yoga studios, spas) through proactive outreach and regular field visits.

• Represent withinUs® in the field to support sales conversations, nurture partnerships, and convert sampling/in-kind initiatives into revenue-driving wholesale accounts.

• Travel to key regions, primarily Toronto and surrounding areas, as needed (~25%).

What You’ll Bring

• 3–5 years of experience in account management or territory development, preferably within wellness, supplements, or CPG industries.

• Demonstrated success managing B2B customer relationships and growing sales through proactive engagement.

• Proficiency in CRM systems, Excel, and digital sales tools.

• Highly organized and self-directed with strong attention to detail and follow-through.

• Experience using AI tools for admin support and reporting to drive efficiency and accuracy in sales processes

• Exceptional communication, time management, and problem-solving skills.

• Comfortable in a remote role balancing admin work with frequent travel and in-person meetings (~20%).

• Proficiency in English required; fluency in French, Cantonese or Mandarin is a strong asset.

Why Join Us?

We offer a dynamic and exciting work environment with real impact. This is your opportunity to own the growth engine of a fast-scaling, premium wellness brand.

• Impact-Driven Work – Be part of a purpose-led company shaping the future of health and wellness

• Growth & Ownership – We empower our team to take initiative and drive results

• Innovative Culture – Join a smart, supportive team committed to excellence

• Compensation – Competitive salary + performance bonus + potential equity or profit-share

What we Offer

Compensation

• Base salary range: $65,000-$75,000

• The final offer will reflect experience, qualifications, and alignment with the scope of the role

• Equity opportunities may be available based on scope and tenure

Benefits

• Performance-based bonuses tied to individual and company goals

• Extended health and dental benefits

• RRSP matching

• Paid birthday and volunteer days

• Equity opportunities based on role and tenure

Culture & Extras

• Wellness subsidy and fitness perks

• Complimentary withinUs® products + Friends & Family discount

• Team events and ongoing career development support

Work Environment

This is a remote role based in Toronto, ON. Virtual presence is essential, especially in the first 90 days, to support onboarding, collaboration, and leadership alignment. 

Our Commitment to Inclusion

withinUs® is committed to building a respectful, inclusive workplace where everyone feels seen and supported. We welcome applicants of all backgrounds, abilities, and identities. If you’re excited about this role but don’t meet every requirement, we encourage you to apply; your perspective matters.